Footfall 1,240 todayWalkways and storefronts
People passing each storefront, walking in, capture rate per tenant
The blind spot
Most rents are set without measured traffic.
A center's value rests on its traffic: what each tenant's frontage sees, whether the anchor drives visits to its neighbors, how much of the parking lot is ever used. Most owners rely on phone-panel estimates and tenant-reported sales.
Tenant traffic is estimated
Panel data samples phones; it can't tell you how many people passed a storefront and walked in.
Parking is assumed full
Lots sized decades ago may have acres that are never used, and could be redeveloped.
Vendor hours go unchecked
Landscaping, cleaning and security vendors bill hours the center rarely checks.
What VideoBI measures
Every camera becomes a source of data.
An edge device on site reads the cameras and writes readings for the zones that matter. The video stays in the building.
Footfall 1,240 today
Lot 71% full · 1:15 pmParking lots
Stalls occupied by hour, entries, turnover, remote lots never used
Plaza dwell · 18 minPlazas and common areas
Dwell time, seating use, event attendance
Performance
Where measurement raises revenue and lowers costs.
Revenue up
Set rents from measured traffic
Frontage passes and entries per tenant show which spaces are underpriced for their traffic.
Lease vacancies with evidence
Show a prospective tenant the traffic in front of the space.
Prove what events and programming do
Attendance and dwell during events, and traffic to tenants afterward.
Find land to redevelop
Parking that stays empty even at the peak can be redeveloped as a pad site.
Costs down
Verify vendor hours
Hours landscaping, cleaning and security vendors actually spent on property.
Keep common areas in condition
Trash, spills and blocked walkways found and fixed with evidence.
Reduce after-hours loss
Activity at docks, service drives and remote lots after hours.
Keep fire lanes clear
Vehicles parked in fire lanes, flagged live for security.
Every level of the organization
Dashboards for executives, managers and frontline teams.
Each role sees the same governed numbers, arranged for the decisions it makes.
Executives · Decide
Which tenants and spaces are underpriced, and what the land is worth.
- Traffic and capture rate per tenant, against rent
- Anchor pull on neighboring tenants, hour by hour
- Parking use behind redevelopment decisions
Example
Four tenants below the rent their traffic supports
Anchor entries lift neighbors' entries within the hour
Remote lot: never above 30% full this year
Managers · Operate
How the center ran this week, and what to fix.
- Traffic by entrance, walkway and hour
- Condition issues and how fast they were fixed
- Vendor hours on property against the contract
Example
Saturday footfall up after the market event
Plaza trash over capacity twice this week
Landscaping: 22 of 30 contracted hours on site
Frontline · Act
What needs attention on the property now.
- A car in the fire lane
- Trash or a spill in a common area
- The lot filling up, with where to direct drivers
Example
Fire lane: car parked 6 min
Plaza trash 95% full
Lot A full · direct to Lot C
Ask
Questions answered from your cameras.
Ask VideoBI in plain language. It investigates across every site and answers with the numbers and the evidence behind them.
- “Which tenants get the most traffic for the rent they pay?”
- “Does the anchor actually drive visits to its neighbors?”
- “How much of our parking could we redevelop?”
- “Are we getting the vendor hours we pay for?”
Which tenants get the most traffic for the rent they pay?
Ask answers from your own sites' readings: the measured numbers, the sites and hours behind them, and what the cameras can't see.
Early access: Ask is set up with your first sites. How Ask works →
The return
What the system saves, and the decisions it informs.
Recoverable dollars are counted week by week and pay for the system. Decisions about capital, leases and operating models made with the same evidence affect results for years.
The arithmetic
What you price with your own numbers
- Rent
- the gap between current rent and what measured traffic supports × square feet
- Land
- parking never used at the peak × the value of a pad site
- Services
- contracted vendor hours not seen on property × the vendor's rate
Early access: we set up each measure with you, on your centers and your rates.
The decisions
What the evidence changes
- Set rents at renewalFrom each tenant's measured traffic.
- Redevelop parkingKnow which acres are never used before you plan a pad site.
- Choose the tenant mixFrom how each tenant, and the anchor, drives traffic to the rest.
- Buy or sell a centerUnderwrite with measured traffic.
